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Fri, Nov 7, 11:30 - 11:55, Kiva C     Paper (refereed)
Recommended Citation: Lind, M R, C Anyansi-Archibong, and P M Anyansi.  Factors Driving Handheld Wireless Media Usage.  In The Proceedings of the Conference on Information Systems Applied Research 2008, v 1 (Phoenix): §2365. ISSN: 0000-0000. (A later version appears in Journal of Information Systems Applied Research 2(7). ISSN: 1946-1836.)
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Factors Driving Handheld Wireless Media Usage

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Refereed9 pages
Mary R. Lind    [a1] [a2]
School of Business & Economics
North Carolina A&T State University    [u1] [u2]
Greensboro, North Carolina, USA    [c1] [c2]

Chi Anyansi-Archibong    [a1] [a2]
School of Business & Economics
North Carolina A&T State University    [u1] [u2]
Greensboro, North Carolina, USA    [c1] [c2]

Peter M. Anyansi    [a1] [a2]
Society for Free Enterprise: Nigeria    [u1] [u2]
Nigeria    [c1] [c2]

The influence of the cultural context on the usage of wireless media in Nigeria as compared to usage in the United States is examined in this paper. Here the factors ease of use, fun, and flow are examined in a cross cultural context. While wireless media are at an earlier stage of adoption in Nigeria than the United States, according to the respondentsí comments these media are having a significant impact on their lives and the research question of this research addresses the impact on their culture.

Keywords: handheld wireless device, culture, ease of use, fun, flow, Nigeria, United States

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